Eyetools Research and Reports

Eyetools Research tips & interesting data	Design tips and Research from Eyetools An informal weblog of tips and interesting research findings hosted by Greg Edwards, Founder and CTO of Eyetools, for the purpose of "sharing the really interesting eyetracking stuff we find that we haven't had an opportunity to tell people about in the past." blog.eyetools.net (alternate URL)

	Eyetools, Enquiro, and Did-it Uncover Google’s Golden Triangle New EyeTracking Study verifies the importance of page position and rank in both Organic and PPC search results for visibility and click through in Google.

	How to raise your landing page conversions up to 40% A report done with MarketingSherpa. Step-by-step instructions (based on real-life data) to get up to 40% more sales leads or ecommerce sales from your landing pages. Includes: 59 Real-life campaign samples (Use as your own templates) 13 Eyetools heatmaps: how eyes "see" landing pages Search, email, & B-to-B landing page tactics

	Understand how design decisions affect reading The Poynter Institute, Eyetools, and the Estlow Center produced a major study of how webpage design and layout effects reading of online news sites. Read the study summary... 46 people tested, 10 homepages, 124 articles, approximately 4000 zones of interest, 12 multimedia features, a bunch of Q/A correlation analysis, and more.