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Eyetools makes it easy for agencies and design firms to offer eyetracking data to their clients. We are the technology behind the landmark commercial eyetracking studies, including Google's "Golden Triangle", Marketing Sherpa's heatmap studies, and the Poynter Institute's Newspaper Eyetrack II/III studies. We are the innovators (and patent holders) of eyetracking heatmaps, and have been the most active educators and advocates of the value of eyetracking in the commercial field. High valued, reliable, and, amazingly enough, even affordable — let us improve the ROI of your webpages and emails today. contact@eyetools.com | 916.792.4538 
"It's hard to argue with data that shows no one is even looking at a portion of the page."
– Director of Network Architecture, Bill Skeet.
Clients typically use our data to guide the redesign of their website (or shopping cart, or email campaign, or landing pages) to make sure that what they want people to be reading on their website is, in fact, read. Clients also use our data to understand why their click-throughs are low, and how they can be improved. |
In the News
Eyetools Research Blog
Read about our latest research findings and rules-of-thumb.
(blog.eyetools.com)
"Google's Golden Triangle" The most popular heatmap on the web, from a study we performed on Google with partners Enquiro and Did-It.
10x Conversion Optimization: Client increases click-throughs by 10 times. (PDF)
Eyetrack III eyetracking study of News sites released. (Eyetools & the Poynter Institute)
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